Founded in 1963, William F. White International Inc. (WFW), a Sunbelt Rentals company, is Canada's most iconic provider of production equipment to the entertainment industry. 

With offices across the country, the company services productions of all sizes from coast to coast and houses an extensive state-of-the-art inventory, including camera, lighting, grip, power, specialty equipment, location support, virtual production volumes, and over 1.4 million square feet of production-ready studio properties, in addition to a 23-acre Backlot situated on a 90-acre plot of land complete with 30 storefronts and five interior sets.

Film

Media & Entertainment

William F. White International Inc.

William F. White International Inc.'s headquarters in Toronto, Canada

Paul Bronfman

Jim Wilson

Ben Waller

Dan St.amour

Doug Sandland

Greg Mitchell

Daria Drazic

The Client Services Team at William F. White International Inc. is dedicated to ensuring exceptional support and communication with clients in the entertainment industry. This team works collaboratively to understand client needs, manage inquiries, and facilitate seamless access to the company’s extensive production equipment and studio resources. By providing personalized assistance and expert guidance, they enhance client satisfaction and contribute to the overall success of film and media projects across Canada.

Client Services Team

The Operations and Technical Support team at William F. White International Inc. plays a crucial role in ensuring the seamless functioning of production equipment and services. This team is responsible for maintaining and troubleshooting technical equipment, managing operations across studios and warehouses, and providing top-tier support to clients and internal staff. By leveraging expertise in systems analysis, maintenance, and technical support, they help deliver high-quality production solutions that meet the diverse needs of the entertainment industry.

Operations and Technical Support

The Commercial Operations Team at William F. White International Inc. focuses on optimizing the rental and production services offered to the entertainment industry. This team collaborates to manage equipment inventory, streamline operational processes, and ensure exceptional service delivery across various productions, all while maintaining strong relationships with clients and enhancing overall efficiency in equipment rental and facility management.

Commercial Operations Team

The Sales and Marketing team at William F. White International Inc. is responsible for driving revenue growth and brand visibility within the entertainment industry. This team develops strategic marketing initiatives, manages customer relationships, and oversees sales operations to ensure the successful promotion and rental of the company's extensive production equipment. Their efforts help facilitate seamless service for productions of all sizes across Canada, from initial outreach to final execution.

Sales and Marketing

The Accounting and Finance team at William F. White International Inc. is responsible for managing the company’s financial transactions, ensuring accurate record-keeping, and overseeing budgeting and forecasting activities. They handle accounts payable, coordinate financial reporting, and support strategic financial planning to enable the company to maintain its position as a leading provider of production equipment to the entertainment industry. Their efforts ensure that all financial operations run smoothly, supporting the company's overall growth and success.

Accounting and Finance

The Leadership Team at William F. White International Inc. is responsible for setting the strategic direction and vision for the company, ensuring alignment across all departments to drive growth and innovation in the entertainment production equipment sector. This team collaborates to enhance operational efficiency, develop key business relationships, and expand market presence while maintaining the company's commitment to excellence in service and equipment quality. Through their collective expertise, they steer the organization towards achieving its goals and adapting to the evolving needs of the entertainment industry.

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William F. White International Inc.

Org chart

Teams

Client Services Team

Operations and Technical Support

Commercial Operations Team

Sales and Marketing

Accounting and Finance

Leadership Team

Offices

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William F. White International Inc.

Org chart

Teams

Client Services Team

Operations and Technical Support

Commercial Operations Team

Sales and Marketing

Accounting and Finance

Leadership Team

Offices

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