Nadia Belbus-Ponomareva is a motivated data science professional with over 10 years of experience in multinational and ASX-listed companies. They held roles as a Marketing Research Data Analyst, Marketing Research and Innovation Executive, and Marketing Analytics Manager, focusing on data-driven decision-making across sectors such as banking, telecommunications, and FMCG. Currently, they serve as the Lead Data Analyst for Campaign Analytics at Westpac, where they lead analytic initiatives that have significantly boosted home loan cross-selling. Nadia also holds a Professional Diploma in Marketing from the Chartered Institute of Marketing.