In 1946, Westmoor Mfg. Co. was founded on the principles of individuality, intelligence, and style. These values, set forth by two German immigrants, quickly intermingled with the designs, passion, and marketing put forth by the brothers and the employees they welcomed into the company like family. Today, Westmoor Mfg. Co. prides and builds itself upon these same family values that permeate throughout the company’s four successful apparel brands. 

Ernest and Martin Hochster began their journey with a stroke of both luck and genius when they added pearl snaps to their popular “Gambler” shirts. This small detail quickly became the trademark of their first brand – Panhandle Slim. Panhandle Slim, now simply shortened to Panhandle, still honors its authentic cowboy inspiration through its small but impactful style details, western prints, and supreme fit. The brand features cool, comfortable shirts and outerwear for both men and women, embracing styles that transition easily from a day on the ranch to a night of line dancing.

In the 21st century, a new generation of Westmoor Mfg. Co. arrived, once again providing a fresh take on apparel while diversifying the company’s brand portfolio. New labels Rock and Roll Denim and Rock and Roll Cowgirl were introduced, presenting western apparel and denim with a fashion flare that was undeniably enticing. The clothing features the details those living the Western lifestyle know and love while pushing the boundaries with new prints, stylized embroidery, and modern trends.  Through these brands the company has continued to pursue its love of fashion, persistently and consistently designing and creating stylish, high-quality merchandise.

Designed in Texas, with American values.

Apparel & Fashion

Westmoor Manufacturing

Westmoor Manufacturing's headquarters in Fort Worth, TX, United States

This department focuses on creating and refining design concepts and visual elements.

Design Department

The Design Team at Westmoor Manufacturing is responsible for creating innovative and stylish apparel that embodies the company's core values of individuality and quality. This collaborative group of designers and technical specialists focuses on crafting unique collections for each of the brand’s labels, blending traditional Western aesthetics with modern fashion trends. They work closely together to develop designs that enhance fit, functionality, and visual appeal, ensuring that every piece reflects the authentic spirit of the Western lifestyle while appealing to contemporary consumers.

Design Team

This department provides strategic direction and overall governance for the organization.

Executive Leadership

The Marketing Team at Westmoor Manufacturing plays a crucial role in promoting the company’s four apparel brands. They strategize and execute marketing campaigns, manage key partnerships and sponsorships to enhance brand visibility, oversee e-commerce initiatives to drive online sales, and organize events to engage customers and showcase the unique heritage and style of their products. Through these efforts, the team ensures that Westmoor's values and innovative designs resonate with a diverse audience while celebrating its Western roots.

Marketing Team

This department manages the processes involved in importing goods and overseeing online sales strategies.

Import and Ecommerce

This department focuses on promoting products and driving revenue through strategic marketing and sales initiatives.

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People (4)

Jobs (0)

Other teams

Design Team

Executive Leadership

Marketing Team

Import and Ecommerce

Marketing and Sales

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People (4)

Jobs (0)

Other teams

Design Team

Executive Leadership

Marketing Team

Import and Ecommerce

Marketing and Sales

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