Jaime Zamorano is a seasoned design professional with extensive experience in user experience (UX) and user interface (UI) design across multiple industries. Currently serving as the Product Design & Experience Leader at Western Union since August 2023, Jaime successfully transitioned the UX capabilities for a digital bank, significantly enhancing efficiency and reducing costs. Prior experience includes a role as UX Design Lead for Amazon Music Japan, where Jaime harnessed market insights to influence product design and drove local growth initiatives. At Rakuten, Jaime held various leadership roles, including UX & UI Team Lead, overseeing cross-organizational teams and implementing user-centered strategies. Other positions include Product Design Lead at Rakuten Kobo Inc. and Product Designer at Rakuten TV, with an earlier background in UI design and graphic design. Jaime holds multiple degrees in graphic design and human-computer interaction from prestigious institutions.