West Side Beer Distributing is a family-owned, community-centered company comprised of individuals who love selling beer.

The story of West Side Beer Distributing began in 1965 in Dearborn, Michigan when Don Klopcic Sr. started a three-truck wholesale beer operation named Don Lee Distributor, Inc. Throughout the years, Don Lee succeeded by evolving in order to meet changing customer needs. In 1981, the company began a new era when the Klopcic family purchased West Side Beer Distributing in Grand Rapids, Michigan. West Side Beer Distributing now has four branches located in Grand Rapids, Kalamazoo, Lansing, and Romulus, servicing approximately 4,000 retailers located in 14 counties.

West Side Beer Distributing

West Side Beer Distributing's headquarters in Romulus, MI, United States

A.J. Mathews

Rob Moore

Ryan Klopcic

The Sales and Marketing Team at West Side Beer Distributing is responsible for driving revenue and brand awareness through strategic sales initiatives and targeted marketing campaigns. This team works closely with retailers to ensure product availability and visibility while also fostering strong relationships with key accounts. They analyze market trends, develop promotional strategies, and leverage e-commerce platforms to engage customers and enhance brand loyalty within the community.

Sales and Marketing Team

The Logistics and Operations Team at West Side Beer Distributing is responsible for efficiently managing the supply chain and delivery of products to ensure timely service to approximately 4,000 retailers. This team coordinates routes, oversees inventory management, and handles procurement, all while optimizing operational processes to meet customer demands and enhance overall performance. Their efforts are crucial in maintaining the company's commitment to community-centered service and satisfaction.

Logistics and Operations Team

The Human Resources and Administrative Support Team at West Side Beer Distributing is responsible for managing employee relations, recruitment, and benefits administration while ensuring a positive workplace culture. This team also provides essential administrative support, oversees IT operations, and implements HR initiatives that align with the company's commitment to community and family values, facilitating smooth operations across all branches.

Human Resources and Administrative Support Team

The Leadership Team at West Side Beer Distributing is responsible for setting the strategic direction of the company while fostering a culture of community and collaboration. This team oversees key areas including sales, marketing, and human resources, ensuring that the company adapts to market trends and meets the needs of its customers and employees. By leveraging their collective expertise, they aim to drive growth and maintain the family-oriented values that define the organization.

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West Side Beer Distributing

Org chart

Teams

Sales and Marketing Team

Logistics and Operations Team

Human Resources and Administrative Support Team

Leadership Team

Offices

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West Side Beer Distributing

Org chart

Teams

Sales and Marketing Team

Logistics and Operations Team

Human Resources and Administrative Support Team

Leadership Team

Offices

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