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Franci McFarland is a seasoned user experience researcher and strategist, currently serving as the VP, Lead Design Research & Strategy Specialist at Wells Fargo, where they focus on next-generation digital applications. With past roles at notable companies like Twitch, Microsoft, and Facebook, they have consistently transformed customer insights into measurable product outcomes. Franci has also worked as a consultant in user experience research and educational technology, supporting various organizations in enhancing their product offerings. As a doctoral candidate in Learning Sciences at Northwestern University, they have a robust academic background that complements their extensive professional experience.