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Lucia Garofalo is a seasoned media professional with extensive experience in brand strategy and management. Currently serving as a Senior Media Manager at Walmart since February 2022, Lucia has previously held key positions at Canvas Worldwide as Director of Brand Strategy and Associate Brand Lead for Heineken. Prior roles at Mindshare included Manager and Strategic Planner for Unilever, as well as senior and associate roles for American Express. Lucia's career also includes public relations experience at Parfums Christian Dior and an internship with The Monongalia County Child Advocacy Center. Early in the career, digital marketing was supported through an internship at Simon and Schuster and public relations internships at Universitat Pompeu Fabra. Lucia Garofalo holds a Bachelor of Science in Public Relations from West Virginia University.