Wagh Bakri Tea Group is a premium tea conglomerate in inception since the year 1892. The tea baron, Sir Narandas Desai started the company in Ahmedabad, Gujarat State in India being experienced in the art of blending and tea growing which he learned while owning a tea estate in South Africa. 

Constituent National Brands: The company's flag ship brand is Wagh Bakri and has host of teas to offer 
CTC Leaf, Dust, Fanning, Spiced, Masala, Elaichi, Ginger, Darjeeling, Green, Organic, Instant, and Ice Tea. Other popular brands of the company include 'Good Morning'​, 'Mili'​, & 'Navchetan'​ which offer teas in various flavors.

For the convenience of Wagh Bakri brand lovers, the company has a portal (www.buytea.com) where they can buy tea online. 

Constituent International Brands:
Wagh Bakri Special International Blend

Constituent Companies:
Gujarat Tea Processors & Packers Limited
Gujarat Tea Depot

Certifications: ISO:9001:2015, ISO 22000:2018, HACCP BRC & GMP Certificate

Premium brand of the Company “Wagh Bakri” secured its place among top 100 popular brands in India as per survey undertaken by AC. Nielsen’s in Brand Equity’s survey of India’s biggest FMCG Brands – 2002.

To work with us, write at careers@wbtea.com

E-Commerce

Food & Beverage

Retail

Wagh Bakri Tea Group

Wagh Bakri Tea Group's headquarters in Ahmedabad, India

This department focuses on overseeing and driving sales efforts across various regions and areas to achieve revenue targets.

Sales Management

The Sales and Marketing team at Wagh Bakri Tea Group is responsible for driving brand awareness and sales growth of the company's diverse range of premium teas. This team develops strategic marketing plans, manages relationships with key accounts, and oversees regional sales initiatives to ensure market penetration and customer satisfaction. They also leverage e-commerce platforms to enhance online visibility and accessibility for consumers, while coordinating trade marketing efforts to strengthen brand presence in both domestic and international markets.

Sales and Marketing

The Human Resources team at Wagh Bakri Tea Group is dedicated to attracting, developing, and retaining top talent to support the company's growth in the premium tea industry. They manage employee relations, compensation and benefits, training and development, and ensure compliance with labor laws, all while fostering a positive work environment that aligns with the company’s values and culture. Through strategic HR initiatives, this team plays a crucial role in enhancing employee engagement and organizational effectiveness.

Human Resources

This department focuses on strategic oversight and decision-making for the organization.

Leadership

The Leadership Team at Wagh Bakri Tea Group is responsible for strategic decision-making and overseeing the company's operations across various functions including finance, marketing, sales, and international business. This team ensures consistent growth and innovation by setting company goals, optimizing resources, maintaining compliance, and fostering a strong corporate culture. By leveraging their expertise, they drive the vision of establishing Wagh Bakri as a premier tea brand both domestically and internationally.

Leadership Team

The Information Technology team at Wagh Bakri Tea Group is responsible for managing and enhancing the company's digital infrastructure and systems. They ensure the seamless operation of online platforms, including the e-commerce portal for tea sales, while implementing robust cybersecurity measures and optimizing IT processes to support the company's growth and efficiency. The team also plays a key role in integrating innovative technologies to improve overall business operations and customer engagement.

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People (25)

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Other teams

Sales and Marketing

Human Resources

Leadership

Leadership Team

Information Technology

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People (25)

Jobs (0)

Other teams

Sales and Marketing

Human Resources

Leadership

Leadership Team

Information Technology

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