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Martín Vieira Taroco is a Co-Founder and Growth Partner at Grovia and serves as the Head of Marketing & Communication at CIR Transporte y Equipos. With a background in Public Relations and Corporate Communication from Universidad ORT Uruguay, Martín specializes in branding, storytelling, and digital growth strategies. Their expertise spans various sectors, including tourism, transportation, technology, e-commerce, and financial services. Martín has a commitment to helping entrepreneurs and startups grow purposefully through effective communication and collaboration.