James A. Burch serves as Product Manager for Volkswagen of America, Inc. since March 2015, overseeing the Atlas, Atlas Cross Sport, Touareg, Passat, and CC models. Prior to this role, James A. Burch worked at Mercedes-Benz USA from January 2008 to March 2015, managing the certified pre-owned program and serving as Assistant Product Manager for multiple vehicle classes. Earlier experience includes a role as Plant Project Leader at Mercedes-Benz U.S. International from 2001 to 2007, where responsibilities entailed coordinating model year planning and product launch schedules. James A. Burch holds an MBA in International Business from Pepperdine Graziadio Business School, complemented by studies at EBS Universität für Wirtschaft und Recht, and earned a BA in Economics from Calvin University.
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