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Nadezhda Powers

UX Research Team Lead

Nadezhda Powers is a Senior UX Researcher and Customer Insights Manager with over 10 years of experience in SaaS, FoodTech, and HRTech. They have successfully led user research initiatives that enhanced self-checkout usage and reduced payment errors at Vkusvill, Russia's leading omnichannel retailer. Previously, Nadezhda built the research function at Obed.ru from the ground up and held several key roles in market research and project management. Currently, they are based in Denver, focusing on impactful research that drives strategic decisions and product innovation. Nadezhda holds a Master’s degree in Social Psychology and a Bachelor's degree in Marketing Management.

Location

Denver, United States


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