Daniel Varella Ferreira has extensive experience in marketing and business strategy within Vivo (Telefônica Brasil), where tenure has spanned from September 2011 to the present. Currently serving as Head Novos Negócios Vivo Fintech and Head Vivo Pay, Daniel has also held senior marketing roles focusing on the Pré Pago segment, responsible for developing value propositions and implementing strategies to ensure sustainable revenue growth. Previous positions include launching fixed product offerings outside of São Paulo and developing sales channels within the state. Daniel holds a Bachelor's degree in Business Administration from the University of São Paulo, completed in 2006.
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