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Polis Pavlidis is a seasoned marketing professional currently serving as the Senior Director at Visa, specializing in media analytics and optimization. With a PhD in Marketing Science from the University of Rochester, Polis has held various strategic roles across notable firms including Nielsen and IRI, where they focused on marketing effectiveness and analytics innovation. They have a robust background in consulting and teaching, having served as an adjunct lecturer and teaching assistant at the Simon Graduate School of Business. Polis combines a deep technical foundation with a passion for leveraging data to drive business outcomes across multiple sectors.