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Bob Barham is a global payments leader currently serving as the Sr. Director, Head of GTM & Commercialization for Visa Direct in the CEMEA region. With over 15 years of experience, Bob has successfully held various leadership roles, including Director of Product Management at Mastercard and General Manager at Morpho. Bob's career showcases a strong ability to drive sales growth, manage complex projects, and enhance customer relationships across multiple regions, including Latin America, the Caribbean, the Middle East, and Africa. Bob earned a BA in International Relations from Occidental College and an MBA in International Marketing from Thunderbird, School of Global Management.