The late Dr. George G. Moore had a great passion for single malt whisky and his adopted home in Virginia. A native Irishman, George came to the U.S. in the 1970’s to seek new opportunities. In 2011, after many years of building successful businesses in both the U.S. and Ireland, George finally had the chance to combine his two passions when he started Virginia Distillery Company. Today, George’s wife, Angela Moore and their son, Gareth Moore, along with his wife, Maggie Moore, have taken the helm to continue building George’s dream.

“Have the courage of your convictions,” was a saying George often repeated to friends and family. His credo became our core principle and the name of our newest American Single Malt whisky line, Courage & Conviction.

From the impeccable quality of the ingredients we source, to the years spent perfecting our maturation process, we make whisky the right way – our way – never sacrificing the best for the easier, safer path.

At Virginia Distillery Company, we carry George’s legacy forward by reinventing American Single Malt whisky. Every barrel is a culmination of the world’s finest distilling, aged to perfection in the ideal climate of Virginia’s Blue Ridge Mountains. While inspired by time-honored traditions, we forge traditions of our own- making whisky more than what has been, while remaining true to ourselves and our home.

The result: a whisky that George would’ve been proud of.

Virginia Distillery Co.

Virginia Distillery Co.'s headquarters in Lovingston, United States

This department manages the coordination of logistics and the processes involved in packaging products.

Logistics and Packaging

The Sales Team at Virginia Distillery Co. is responsible for driving the growth and market presence of the company's American Single Malt whisky products. This team works to build relationships with national chains, export markets, regional distributors, and individual market managers, ensuring the brand's availability and visibility across various territories. Their efforts involve strategic planning, market analysis, direct sales, and fostering partnerships to expand the reach and influence of the distillery's finely crafted whiskies.

Sales Team

The Brand Management team at Virginia Distillery Co. is responsible for developing and maintaining the company's brand identity, ensuring it aligns with the legacy and vision of its founder, Dr. George G. Moore. They manage all aspects of brand strategy, including marketing campaigns, digital presence, and public relations initiatives, to promote the company's premium American Single Malt whisky line, Courage & Conviction. Their work ensures consistent and compelling brand messaging across various platforms and touchpoints, fostering strong customer loyalty and brand recognition.

Brand Management

The Leadership Team at Virginia Distillery Co. is responsible for guiding the overall strategic vision of the company, ensuring the highest standards of quality and innovation in their American Single Malt Whisky production. This team, which includes the Chief Executive Officer, Chief Marketing Officer & Interim Head Of Sales, Vice President of Control State Sales, Chief Operating Officer, and Chief Experience Officer, works collaboratively to uphold the legacy of founder Dr. George G. Moore, driving growth, operational excellence, and an exceptional customer experience.

Leadership Team

The Customer Experience Team at Virginia Distillery Co. ensures that every customer interaction reflects the dedication and passion behind the brand. The Lead Blender crafts exceptional single malt whisky, while the Customer Experience Associate manages customer inquiries and support. The Guest Experience Manager oversees on-site tours and tastings, ensuring visitors have memorable and educational experiences. Together, they strive to uphold George Moore's legacy and provide a warm, engaging, and satisfying experience for all whisky enthusiasts.

Customer Experience Team

This department manages employee relations, recruitment, and operational HR functions.

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People (2)

Jobs (0)

Other teams

Sales Team

Brand Management

Leadership Team

Customer Experience Team

Human Resources

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People (2)

Jobs (0)

Other teams

Sales Team

Brand Management

Leadership Team

Customer Experience Team

Human Resources

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