Home to an NHL franchise, a collegiate athletics property, two event venues, a digital media company, retail and ecommerce platforms, Vinik Sports Group (VSG) creates world-class experiences that grow brands, drive revenues and impact the community.

Drawing on the expertise showcased during the transformation of the Tampa Bay Lightning and Amalie Arena under Jeff Vinik, VSG serves clients through its three core divisions – VSG Commercial Sales, VSG Facilities and VSG Live. VSG features a leadership team with decades of experience in the sports and entertainment industries; leaders who focus on each client’s unique needs before developing strategies and delivering successful solutions in the multimedia sales, event management, facility operations, and guest services verticals. VSG maintains a preference for long-term win-win partnerships, but it remains nimble enough to manage individual events and short-term opportunities for its customers.

Commercial

Event Venues

Sports

Vinik Sports Group

Vinik Sports Group's headquarters in Tampa, FL, United States

This department oversees the development, implementation, and maintenance of technological resources and solutions.

Technology Services

The Marketing and Communications team at Vinik Sports Group is responsible for crafting and executing strategic marketing initiatives that enhance brand visibility and engage fans across various platforms. This team develops compelling content, drives partnership development, and manages promotional campaigns for the NHL franchise and affiliated properties, ensuring an exceptional guest experience and fostering community connections. By leveraging market intelligence and innovative digital strategies, they aim to elevate the overall brand presence and contribute to revenue growth.

Marketing and Communications

This department is responsible for planning, organizing, and executing events while managing ticket sales and coordination.

Event Management

The Leadership Team at Vinik Sports Group is instrumental in guiding the organization’s strategic direction and operational excellence across its diverse portfolio. Comprising seasoned experts from the sports and entertainment sectors, this team collaborates to drive revenue growth, foster community engagement, and enhance client experiences. By prioritizing long-term partnerships while maintaining agility for short-term projects, the Leadership Team ensures VSG remains a leader in delivering world-class events and innovative solutions.

Leadership Team

The Finance and Operations team at Vinik Sports Group is responsible for ensuring the financial health and operational efficiency of the organization. This team manages budgeting, forecasting, and financial reporting, while also overseeing facility operations and service management to enhance guest experiences. By integrating financial strategies with operational execution, they support the company's commitment to delivering world-class sports and entertainment experiences.

Finance and Operations

This department manages sales and operational aspects of retail services to enhance customer experiences and drive revenue.

Retail Operations

This department enhances customer interactions and satisfaction by managing all aspects of guest experience and support.

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People (2)

Jobs (0)

Other teams

Marketing and Communications

Event Management

Leadership Team

Finance and Operations

Retail Operations

Guest Services

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People (2)

Jobs (0)

Other teams

Marketing and Communications

Event Management

Leadership Team

Finance and Operations

Retail Operations

Guest Services

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