Paola Rovelo is an accomplished professional in the media and marketing industry with extensive experience in strategic planning and client partnerships. Currently serving as a Client Partner at VideoAmp since March 2022, Paola previously held the position of VP, Strategy Director at Connect at Publicis Media, where leadership included the Coors Light strategy for MillerCoors. Experience also encompasses senior roles at Mindshare, where contributions included directing brand strategies for Kimberly Clark and General Mills, as well as managing media activation campaigns for renowned brands like LEGO and Burger King at Starcom. Additionally, Paola has expertise in communications planning from roles at Mediacom and Starcom, focusing on consumer insights for major clients including ConAgra Foods and Procter & Gamble. Paola holds a Bachelor's degree in Psychology and Spanish from the College of the Holy Cross.
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