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Matthew Taylor Crawford is a seasoned executive with extensive experience in product management and technology innovation. Currently serving as the Chief Operating Officer at Victory Live, Matthew leads product, operations, and revenue teams. Previously, Matthew held the position of Chief Product and Innovation Officer at Cars Commerce, where strategic leadership resulted in significant consumer engagement growth and successful integration of acquired technologies. Matthew’s diverse background includes roles at Sysco LABS, where leadership in digital transformation efforts contributed to substantial revenue increases and operational efficiencies. With a strong educational foundation in Business and Technology Commercialization from Texas McCombs School of Business and Houston Christian University, Matthew has consistently driven product strategy, innovation, and market expansion throughout a robust career across multiple industries.