Via Verde was born in 1991 as an innovative technological solution that allowed drivers to pay toll charges without stopping their vehicles. 

Since then, with the dedication of our team and the company stakeholders, we have been enriching our range of services with several new applications for the Via Verde identifier: payments in Galp fuel stations, parking lots and McDrive establishments, as well as access control for historical sites.

We have recently integrated Brisa's strategy and repositioned ourselves in the market, with more focus on people and mobility. Via Verde now travels alongside you with Viagens & Vantagens (Journeys and Advantages), a loyalty program that offers exclusive discounts and benefits for our clients.

Via Verde Portugal is majority-owned by Brisa and has other shareholders including Ascendi.

Payments

Via Verde

Via Verde's headquarters in Lisboa, Portugal

This department oversees and coordinates all aspects of operational efficiency and support.

Operations Management

The Business and Finance Team at Via Verde is responsible for overseeing the company's financial health and strategic business development. This includes managing financial planning, analysis, and reporting, identifying new business opportunities, and developing partnerships. The team ensures that Via Verde remains financially robust and strategically positioned in the market, while also driving growth and expansion of the company's various service offerings and loyalty program.

Business and Finance Team

The Marketing and Brand Management team at Via Verde is responsible for developing and executing marketing strategies to enhance brand awareness and customer engagement. They manage the brand identity, plan and implement advertising campaigns, and oversee the loyalty program “Viagens & Vantagens.” Their efforts aim to promote Via Verde’s range of services and ensure a strong, positive presence in the market.

Marketing and Brand Management

The Product Management Team at Via Verde is responsible for the end-to-end lifecycle of our products and services, including ideation, development, and market launch. They ensure that our offerings continuously meet customer needs and align with market trends. This team also works to enhance existing applications, like toll payments and access control, while developing new solutions that integrate seamlessly into our loyalty program, Viagens & Vantagens.

Product Management Team

This department focuses on managing and developing relationships with key clients to drive sales and business growth.

Account Management

The Project and Innovation Management team at Via Verde drives the development and implementation of cutting-edge technological solutions and enhancements. They oversee strategic innovation initiatives, manage digital transformation projects, and ensure the continuous improvement of services, such as toll payment systems, fuel station transactions, and loyalty programs. The team plays a key role in advancing the company’s mission of enhancing mobility and customer experience through innovative approaches.

��

People (5)

Jobs (0)

Other teams

Business and Finance Team

Marketing and Brand Management

Product Management Team

Account Management

Project and Innovation Management

��������

People (5)

Jobs (0)

Other teams

Business and Finance Team

Marketing and Brand Management

Product Management Team

Account Management

Project and Innovation Management

��