J.T. Smith is a Senior Director of Marketing, Advertising at Veterans United Home Loans, where they lead efforts to improve paid search advertisements and optimize lead generation to benefit veterans seeking home loans. They previously held several positions within the company, including Director of Advertising, Director of Paid Search, Programmatic Manager, and Lead Generation Analyst, focusing on innovative advertising strategies and data analysis. J.T. earned a Bachelor of Science in Business Administration with an emphasis in Marketing from the University of Missouri-Columbia. They are dedicated to exemplifying the core values of Veterans United and enhancing lives through their work.
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