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Kristin Großbaier is currently the AI Strategy and Portfolio Lead Advisor at Vestas, bringing extensive experience in analytics and consulting from previous roles at Lidl Danmark, where they established the Analytics domain, and Lidl International, where they developed a high-powered A/B-testing tool. Their academic background includes a Master of Science in Consumer Analytics and Marketing Strategy from the University of Leeds, where they graduated with distinction and were recognized as the best in class, as well as a Bachelor of Science in Communication Science from the University of Hohenheim. Kristin also undertook an academic exchange at Aarhus University and has a proven track record in research and consultancy from various positions held since 2015.