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Riad Sassi is the Commercial Director for Retail France at Versuni, where they focus on developing commercial strategies for Philips domestic appliances. They lead a team of 23 and oversee significant revenue growth, currently managing a business worth 200 million euros. Previously, Riad held various leadership roles at Philips and Groupe Brandt, where they excelled in strategic account management and sales development. Riad's career foundations were built in sales and marketing, having graduated in 2008 with a degree in profit center management from IFAG - L'école de management et d’entrepreneuriat.