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Feike de Roover is a sales and marketing professional with over 10 years of experience across various industries. Currently serving as the Sr. D2C Lead at Versuni (formerly Philips Domestic Appliances), Feike heads the D2C sales for the North region, including Benelux and Nordic countries, and is a member of the Management Team. Previously, they held roles at companies such as Mars, Philips, and IRI, where they focused on brand management, e-commerce, and data-driven strategies. Feike earned a Master’s degree in Strategic Management and a Bachelor’s in Business Administration from Tilburg University.