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Lance Freitag, a Senior Director of Creative and Art Direction at Vans since 2025, is dedicated to unifying product and brand narratives within the company. Previously, they held leadership roles at lululemon, where they built and guided the Art and Graphics Departments, enhancing the brand's visual identity. Their career includes significant contributions to various fashion and creative projects, including leading graphic design efforts for Hudson Jeans and launching initiatives for brands like Modern Amusement. A graduate of Otis College of Art and Design with a BFA in Graphic Design, Lance's multifaceted background spans both artistic and strategic roles in the industry.