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Nicole Acker is a seasoned marketing professional at Vanguard, currently serving as the Head of Direct Indexing and Model Portfolios Marketing. With over 15 years of experience, Nicole has a robust background in marketing communications, acquisition marketing, and social media marketing. Previously, Nicole led the Advice Acquisition Marketing strategy, achieving significant growth in client adoption of Personal Advisor Services. Alongside marketing roles at Vanguard Charitable, including overseeing operations and donor services, Nicole has demonstrated a commitment to optimizing team performance and enhancing client experiences through innovative and customer-centric strategies. Nicole holds a Master of Arts in Communications and a Bachelor’s degree in Communications and Fine Arts from Marist College.