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Vivianne Farmer is a senior marketing leader with extensive experience in developing and executing successful marketing strategies across various industries. They served as Associate Dean/Director of Professional Education at the University of Vermont, where they led teams in product development and marketing, increasing revenue and market share significantly. At IBM, Vivianne held multiple roles, including Product Marketing Director, where they developed global branding strategies and launched numerous marketing initiatives, contributing to significant revenue increases. Currently, they are the Director of Global Offering Marketing at UST, building a team to create marketing strategies for Cloud, AI/ML, and Digital Transformation. Vivianne holds an MBA in marketing from the University of Vermont.