James Mac is a Marketing Analytics professional currently serving as a Senior Analyst in Digital Performance at UPPAbaby, where they specialize in transforming complex data into actionable insights. With a Bachelor's degree in Business Administration focusing on Marketing Analytics from Northeastern University, James previously held roles as a Marketing Analytics Analyst and a Digital Marketing Assistant at UPPAbaby, contributing significantly to improvements in website performance and SEO rankings. Their experience also includes a role at Qlik, where they developed performance dashboards to support data-driven decision-making. James’s technical skills encompass tools such as Google Analytics 4, PowerBI, and Salesforce Marketing Cloud, allowing them to drive strategic actions in digital marketing.
Location
Malden, United States
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