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Allison Rand is a growth marketing, communication, and content executive currently serving as a Senior Partner at ALTA Technology Group and Head of Marketing at Upgrade Labs, where they develop impactful strategies for health and wellness brands. Previously, Rand held various leadership positions, including Vice President of Digital Media at Discovery Communications and Vice President of Marketing and Communications at VIDA Fitness & Aura Spa, driving brand excellence and innovation through storytelling and engaging content. With a strong background in digital strategy and a commitment to promoting healthy lifestyles, Rand has consistently contributed to measurable business growth across diverse organizations. They are pursuing a degree at the State University of New York College at Purchase, maintaining a 4.0 GPA.