Siddharth Bijpuria is the Head of Content for the D2C Business at upGrad and currently leads creator content initiatives at JioHotstar. With nearly two decades of experience, they previously held prominent roles at Viacom18, including Vice President of Content Strategy for JioCinema. Siddharth also contributed to various consulting and public relations firms, such as Genesis BCW and PR Pundit, managing esteemed clientele including Ford India and United Breweries. They earned a Bachelor’s degree in Journalism and Mass Communication from Rai University and pursued further education in Marketing at the Indian Institute of Management, Calcutta.
Location
Mumbai, India
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