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Samantha Pritchard is the Associate Director of Athletics and Performance at the University of British Columbia, where they also serve as Sr. Manager of Sport Science and Sport Medicine. Previously, Samantha held roles as a Sport Biomechanist and Lead Biomechanics & Performance Analysis at the Canadian Sport Institute Pacific, contributing to athlete development through budgeting, performance analysis, and research. They provided performance analysis and technology support for Canadian teams during major international competitions, including the Olympic and Commonwealth Games. Samantha holds an M.Sc. in Biomechanics and a H.B.Sc. in Kinesiology from McMaster University, as well as a Human Performance Training Certificate from Sheridan College and a Women in Leadership Certificate from Cornell University.