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Jon Scott is a seasoned marketing strategy professional who currently serves as the VP of Integrated Marketing, Brand & Operations at U.S. Soccer. Previously, Jon was the Director of Integrated Marketing Strategy at Hard Rock Digital, where they led brand strategy efforts for the Hard Rock Bet platform. With a robust background in brand management, Jon has also held various roles at PepsiCo, including Senior Marketing Manager for Propel Brand Strategy. Jon holds a BSBA in Marketing from UNC Kenan-Flagler Business School and an MBA from NYU Stern School of Business.