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Lenny Kumalasari is the Business Banking Marketing Analytics Head at UOB, with experience in credit card and banking campaign management, customer retention, and data warehouse life cycle. Lenny previously held the position of MIS & Marketing Analytics Head at UOB and worked as a Banking Data Warehouse Consultant at PT. Anabatic Technologies. Prior roles include serving as a Marketing Analyst at AIG and various campaign management positions at HSBC. Lenny earned a Bachelor’s degree in Information Technology from BINUS University.