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Soukaina Rian is a highly accomplished Senior Supply Chain and Customer Operations Leader with over 13 years of experience in the FMCG and Oil & Gas sectors. Currently serving as the Head of Primary Customer Service GCC at Unilever, Soukaina drives end-to-end supply chain excellence and transforms S&OP processes across the region. Previously, they held various leadership roles at Unilever and Shell, focusing on demand planning, sourcing, and logistics. Soukaina holds a Master's Degree in Engineering/Industrial Management from Ecole Nationale Supérieure des Mines de Rabat.