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Eleazar Santos is a marketing professional with a degree in Marketing from Tecnológico de Monterrey and a specialization in Digital Marketing from ESSCA, Hungary. Eleazar also holds a Master's in Contemporary Art, Markets, and Business from CENTRO. With over 10 years of experience, Eleazar's career includes roles at Hyatt Inclusive Collection, Nestlé, and Unilever, where they currently serve as Head of Media for Mexico and LATAM Nutrition. At Unilever, Eleazar has led groundbreaking initiatives in digital marketing, including the creation of the country's first digital marketing team and implementing global structures in digital media and commerce. Eleazar is committed to advocating for a more progressive media landscape in the region.