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Asad Said Jafar is a seasoned management consultant, board member, and former CEO with over thirty-five years of experience across manufacturing and supply chain management. They have held significant roles in multinational companies, including President of the Overseas Investors Chamber of Commerce & Industry (OICCI) and CEO of Philips Pakistan, where they led the company to become a market leader in lighting solutions. Currently, Asad is the founder and CEO of ASJ Consulting, providing advisory services to organizations seeking to enhance performance and governance across their value chains. They also serve as a faculty member at the Pakistan Institute of Corporate Governance and hold board positions at various companies, including Unilever and Shabbir Tiles & Ceramics Limited. Asad holds a Bachelor of Engineering in Electrical Engineering from NED University and an MBA from Imperial College London.