Petros Christou serves as the Head of BBCM (Balkans, Baltics, Cyprus & Malta) and Strategic Pricing Partner at UCB since February 2021, where responsibilities include leading the pricing strategy development for UCB's assets in East and South Europe across various therapeutic areas. Previously, Petros held multiple roles at UCB Pharma from 2010 to 2021, including Patient Access & External Engagement Lead for South Europe, where leadership involved managing market access initiatives and building partnerships with stakeholders to optimize UCB portfolio access. Earlier experience includes positions at Wyeth and Organon, where responsibilities spanned commercial compliance, regulatory affairs, pricing, and sales management. Petros holds a Master of Science in Pharmacy from Ethnikon kai Kapodistriakon Panepistimion Athinon.
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