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Christopher Cedrone, MBA, is a creative marketer specializing in digital marketing, patient experience, and brand positioning. Currently serving as the Associate Director and Marketing Lead for Rheumatology DTC at UCB, Christopher has extensive experience in various roles within the pharmaceutical industry, including digital project management and event marketing. They hold an MBA in Marketing and Digital Innovation from North Carolina State University, as well as dual bachelor's degrees in Spanish Language and Literature and Communications and Advertising from Appalachian State University. Christopher has a proven track record of increasing engagement and developing innovative marketing solutions across numerous platforms and campaigns.