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Jessica Carlson is a Senior Marketing Leader specializing in Partnerships, Experiential, and Brand Strategy. Currently, they serve as the Head of Sponsorships & Experiential at U.S. Bank, where they drive strategic direction and activation of brand sponsorships. Previously, Jessica held roles at Shipt, including Senior Director of Brand Experiences and Director of Experiential Marketing & Brand Partnerships, where they established a center of excellence and a new discipline for brand partnerships. They also contributed to Target as a Senior Manager in Experiential Marketing and developed key sports marketing partnerships, emphasizing diversity and inclusion. Jessica's career commenced at BI WORLDWIDE and Flying Colors Incorporated, where they gained foundational experience in event marketing.