Trung Nguyên Legend is a Vietnam-based business group involved in the production, processing and distribution of coffee. Trung Nguyên Legend is a major domestic coffee brand within Vietnam, and exports its products to 50 countries, including major Asian markets such as Japan and Singapore.

It is most noted for its Trung Nguyên brand of coffee products; sub-brands include Creative Coffee, Weasel kopi luwak and Legendee simulated kopi luwak coffee, Passiona low-caffeine coffee for female drinkers, and G7 instant coffee.

The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province, is composed of five members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, Trung Nguyen Franchise Its director and CEO is Dang Le Nguyen Vu.

Food & Beverage

Retail

Trung Nguyên Legend

Trung Nguyên Legend's headquarters in District 1, Vietnam

This department oversees the efficient management of training and food service operations.

Operations Management

This department focuses on developing and overseeing strategies to enhance and maintain brand identity across various platforms.

Brand Management

This department is responsible for managing sales activities and driving revenue growth through various sales strategies.

Sales Department

This department focuses on developing and executing marketing strategies to enhance brand awareness and drive customer engagement.

Marketing Department

This department focuses on sourcing, recruiting, and hiring top talent to meet the organization's workforce needs.

Talent Acquisition

This department focuses on identifying and pursuing new market opportunities to drive growth and expand the organization's reach.

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People (3)

Jobs (0)

Other teams

Brand Management

Sales Department

Marketing Department

Talent Acquisition

Business Development

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People (3)

Jobs (0)

Other teams

Brand Management

Sales Department

Marketing Department

Talent Acquisition

Business Development

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