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Alex Abbajay is currently the Vice President and Senior Consultant for Sports & Entertainment Marketing at Truist, where they have been since 2022. They co-own Aptare Lab, where they manage various operations. Previously, Alex held multiple roles in sports marketing and partnerships at organizations such as Octagon, The Marketing Arm, and Tribeca Enterprises. Alex earned a Bachelor of Science in Sport Management from Kennesaw State University and later a Master of Science in Sport Administration from Georgia State University.