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Peter Yabsley is the Head of Product Marketing at Triptease, specializing in SaaS and B2B marketing. With a strong background in driving revenue growth and developing integrated go-to-market strategies, Peter has held pivotal marketing roles at several organizations, including Diffblue and Canon Europe Ltd. They are passionate about customer-oriented storytelling and data-driven decision-making, and have demonstrated leadership through content creation, product positioning, and cross-functional project management. Additionally, Peter volunteers at City Harvest London, assisting in food distribution to over 300 charities.