Philippe Baecke is a Professor at Vlerick Business School since October 2012, specializing in business analytics, artificial intelligence, sports analytics, advertising analytics, customer relationship management, network analysis, spatial modeling, and demand forecasting. As programme director, Philippe oversees three programs: the Masters in Marketing & Digital Transformation, Executive Education in Creating Business Value with Big Data, and the Bootcamp in Sports Business & Digital Innovation. Additionally, Philippe serves as an Adjunct Professor at Trinity College Dublin and as a Visiting Professor at UNamur. Prior roles include Visiting Lecturer at Michael Smurfit Graduate School of Business UCD and PhD student at Ghent University, where Philippe completed a PhD in applied economics with a focus on customer relationship management. Educational qualifications include a Doctor of Philosophy (PhD) in Applied Economics, an Advanced Master in Marketing Analysis, and a Master's degree in Applied Economics, all obtained from Ghent University.
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