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Chenille Lafleur

Creative Marketing Manager, Plushcare

Chenille Lafleur serves as the Creative Marketing Manager for PlushCare at Transcarent since April 2025, leading strategies across marketing, product, and growth for the DTC virtual health brand. In addition, Chenille is a member of the Monday Girl Social Club, fostering professional connections among women. As a freelance Content and Copywriting Strategist since January 2020, Chenille assists small businesses in the CPG and Food & Bev sectors with digital content strategies. Previously, Chenille worked as the Digital Marketing Manager for Alpha Foods from October 2020 to June 2025 and played a key role in GTM campaigns, digital touchpoints, and community management. Chenille's earlier career includes various roles at amaysim, Nutrabolics Inc., and Earls Kitchen + Bar, supported by a Bachelor of Arts in Communication and Media Studies from Simon Fraser University.

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