Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.

Marketing

Travel & Leisure

Tourism New Zealand

Tourism New Zealand's headquarters in Wellington, New Zealand

This department manages communication and media relations to enhance the organization's public image.

Public Relations

This department focuses on developing and executing marketing strategies to enhance trade relationships and drive product sales.

Trade Marketing

This department focuses on promoting and managing business events to enhance tourism and engagement for various sectors.

Business Events Management

The Marketing and Public Relations team at Tourism New Zealand is responsible for promoting New Zealand as a premier travel destination through strategic marketing campaigns and media relations. They manage the 100% Pure New Zealand campaign, develop global partnerships, and handle public relations efforts to enhance the country's tourism brand across various international markets. This includes coordinating trade marketing activities, crafting compelling narratives, and engaging with media outlets in key regions such as India and Southeast Asia.

Marketing and Public Relations

This department focuses on developing and managing the brand identity and content strategies to enhance brand visibility and engagement.

Brand and Content

This department oversees strategic alliances and collaborations to drive business growth and enhance relationships with key stakeholders.

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People (10)

Jobs (0)

Other teams

Trade Marketing

Business Events Management

Marketing and Public Relations

Brand and Content

Partnerships Management

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People (10)

Jobs (0)

Other teams

Trade Marketing

Business Events Management

Marketing and Public Relations

Brand and Content

Partnerships Management

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