Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Travel & Leisure

Tourism Australia

Tourism Australia's headquarters in Sydney, Australia

This department oversees strategic direction and management of the organization's diverse functions.

Executive Leadership

The Marketing and Communication team at Tourism Australia is responsible for developing and executing strategic marketing initiatives and communication plans to attract international visitors. This team leverages various channels, including advertising, public relations, social media, and event marketing, to enhance brand visibility and promote Australia as a premier travel destination. They collaborate across key regions, tailoring campaigns to specific markets while conducting consumer research to inform their strategies.

Marketing and Communication

This department orchestrates the planning, coordination, and execution of various events.

Event Management

This department focuses on expanding market presence and driving revenue growth through strategic partnerships and business initiatives.

Business Development

The Content and Media Management team at Tourism Australia is responsible for developing and executing strategic content initiatives to promote Australia's attractions and experiences to international visitors. This team collaborates across various platforms to create engaging media assets, oversee brand campaigns, manage partnerships, and ensure consistent messaging that resonates with target audiences. Their efforts enhance the visibility of Australia as a premier travel destination through compelling storytelling and innovative digital engagement.

Content and Media Management

This department focuses on coordinating training and program management for the Aussie Specialist initiative across various regions.

��

People (8)

Jobs (0)

Other teams

Marketing and Communication

Event Management

Business Development

Content and Media Management

Aussie Program Coordination

��������

People (8)

Jobs (0)

Other teams

Marketing and Communication

Event Management

Business Development

Content and Media Management

Aussie Program Coordination

��