Abi Ardhillah Yasinda is an experienced analytics and data professional with a strong background in data science. Currently serving as an Analytics Lead at Tokopedia since June 2021, Abi focuses on data and analytics within the Physical Goods Central business unit, while also contributing to B2B2C initiatives. Prior to this role, Abi functioned as a Senior Data Analyst at Tokopedia and held various positions at Bank Mega from February 2016 to June 2021, including Manager of Consumer Banking Analytics & Data Management. Abi's expertise encompasses data insights generation, collaboration across data functions, and strategic partnerships to enhance business outcomes. Currently, under the Global e-commerce Data Science team at ByteDance, Abi utilizes quantitative techniques to optimize revenue and user growth strategies. Abi holds a Bachelor's degree in Agriculture, specializing in Agronomy and Horticulture from IPB University.