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hrefna Sif Jónsdóttir is currently the Managing Director, COO, General Manager of Iceland, and Head of Support at Tixly. She previously worked as the Box Office Manager, Assistant Box Office Manager, and Customer Service Representative at Harpa Concert Hall and Conference Centre. Prior to that, she was an Usherette at íslenska óperan. hrefna Sif Jónsdóttir holds a Bachelor's degree in Media and Business from Háskólinn á Akureyri and completed her Stúdentspróf in Málabraut from Menntaskólinn á Egilsstöðum.