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Smridhi Arya is a Category Merchandising Manager at Tanishq, Titan Company Limited, where they have worked since 2025. They previously held various roles in brand management and merchandising at Titan Company, advancing from Deputy Manager to Manager in Brand Management (Taneira) from 2022 to 2023. Smridhi has a Master of Business Administration from SBM, NMIMS Mumbai, completed in 2022, and a Bachelor of Technology in Computer Engineering from Mukesh Patel School of Technology Management and Engineering, which they obtained in 2020. Their experience includes internships and trainee positions in sponsorship sales, corporate sales, and data management, alongside leadership roles in the students' council and as founder of a literature festival.