Natalie Campbell, Ph.D., CPsychol, is a Chartered Psychologist and strategic project leader focused on Trust & Safety, AI, and global wellbeing. Currently serving as a Research & Measurement Specialist at TikTok, Natalie designs large-scale, evidence-informed wellbeing solutions while previously holding roles such as Senior Lecturer and Performance Lifestyle Coach. With a Ph.D. in Applied Psychology from the University of East London, Natalie has lectured at various institutions and contributed to the wellbeing of athletes through initiatives with TASS and the UK Sports Institute. They are also involved with the Hoopsfix Foundation, directing efforts towards community betterment through basketball.
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