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Karen Haddad is currently the Head of Content Operations Strategy for TikTok in the METAP & South Asia regions, having previously held the position of Growth Strategy for the TikTok Creator Marketplace. From 2013 to 2016, Karen worked as an Analyst at Goldman Sachs and has also served in various roles, including Head of User Experience for Uber in the Middle East and Customer Experience Strategy Lead at Etihad Airways. Karen's early career included positions at Jaguar Land Rover and Westpac as a Finance Analyst. Karen is pursuing dual Bachelor’s degrees in Commerce and Business Administration with a focus on Accounting and Finance at the University of New South Wales and The University of Texas at Austin, respectively.